Hilda Vanessa Ramos

Working as a Senior Writer at Priorities USA, I was part of the creative team working the presidential election cycle to reach voters by amplifying Kamala Harris’ impact as VP, contrasting the Harris/Walz policies with the dangerous Trump and MAGA agenda, and show what’s at stake in 2024. 

I got to write a lot of ads that followed these narratives, some of them in English, a lot of them Spanish-first, and all of them centering working people. Here are some of those ads, one of them, titled Together, got a full write-up from the New York Times. Definitely a cycle highlight!

We had a few objectives as part of the work we did at Priorities in 2023, including:

• Uplift the Biden-Harris Administration’s achievements which resulted in a few really fun and engaging spots like the one called Lofi Biden–obviously inspired by the many YouTube channels

• Keep reminding voters about the dangerous and unhinged things Trump has said and done

The Human Rights Campaign teamed up with Priorities USA to produce and launch a $2M digital ad campaign to move LGBTQ+ voters in battleground states to support Kamala Harris and Tim Walz.

I wrote this spot that contrasts Harris’ long career fighting for LGBTQ+ rights with Trump’s plan to take us back decades.

And we got some press from The Hill and The Advocate.

As the bilingual copywriter for the 2022 election cycle at Priorities USA, I wrote a lot of ads for state and federal level campaigns in English and Spanish. I also led all of our Spanish language and Latino-focused creative.

Our goals were to move voters in key states, help people know their voting rights, advocate for progressive candidates, and make political ads that didn’t look like political ads.

I think we made some amazing spots and I’m extremely proud of the work.

“Escuela de Fuerza” was created to help Spanish speaking Special Olympic athletes in the US and Latin America get fit and stay fit while having fun. It’s actually the first Spacial Olympics’ Spanish language video series. Pretty cool.

I wrote the script for four workout videos and copy for the webpage and coaches playbook. It was ideated entirely in Spanish which means we got to add some reggaeton. This campaign features special guests Gleyber Torres of the New York Yankees and Willson Contreras or the Chicago Cubs.

CalFresh Healthy Living is the California Department of Public Health SNAP-Ed brand that helps families be healthier while saving money and time.

I worked on developing and writing their 2020–2021 out of home, digital, paid media campaign, as well as their editorial calendars.

Basically, the main goal was to show Californians that making healthy habits can be easy, accessible, and fun.

These are some examples of the creative in English and Spanish.

A Dose of Truth is the Illinois Department of Human Services brand that seeks to provide opioid education and harm reduction to help protect communities in the state.

I wrote the paid media for their “Changes” campaign, which focused on the early warning signs of opioid addiction, as well as point of care material about the life-saving naloxone.

It’s Up to Us is San Diego Health and Human Services Agency’s mental health brand.

I help come up and write their paid media campaigns and monthly editorial calendars in English and Spanish. This brand is near and dear to me because–not gonna lie–we’ve all struggled with our mental health at one some point of our lives, even more so these last couple of years.
It's Up to Us aims to inspire, reduce stigma, and prevent suicide in my home town, focusing on at-risk communities.

Here are some example of the work I’ve done.

Tackling addiction is hard, but it's doable with the right plan.

"Break it Down" is a video that explains how Medical Assisted Treatment, an evidence-based therapy, can help people overcome opioid use disorder.

I developed the concept and story arc.

Eat Better Together helps families across Colorado stay healthy with tasty recipes, helpful tools, and useful resources.

I was the lead writer for their English and Spanish social media campaigns in 2021, and helped develop their website in Spanish.

What do you need to know about weed? Well, Let’s Talk Cannabis.

Cubo Bistro was a hip restaurant in the heart of Tijuana’s financial district in Zona Río.

To promote their lunch menu, we developed a campaign to engage and invite people looking for a tasty bite for lunch, literally around the restaurant, and on social media.